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Yves Saint Laurent (YSL) is one of the most iconic luxury fashion brands in the world, synonymous with elegance, sophistication, and avant-garde design. But have you ever wondered who actually owns this legendary fashion house? The answer lies with Kering, a giant in the global luxury goods sector, which has been at the helm of Yves Saint Laurent since 1999.
But how did Kering come to own one of the most prestigious brands in fashion? How has the ownership under Kering shaped Yves Saint Laurent's success? In this article, we’ll dive deep into the ownership history of Yves Saint Laurent, the role Kering has played in its rise, and what the future holds for this fashion powerhouse.
The Origins of Yves Saint Laurent
To understand the significance of Kering’s ownership, it’s important to look back at the origins of Yves Saint Laurent. Founded by the legendary French designer Yves Saint Laurent in 1961, the brand quickly made waves in the fashion world, forever changing the landscape of modern luxury.
Saint Laurent was a visionary. He revolutionized women’s fashion by introducing tuxedos for women, the famous “Le Smoking” suit, and was also one of the first to bring ready-to-wear collections to the high-fashion market. His creations pushed boundaries, blending haute couture with street-style elements, and his influence continues to be felt today.who owns ysl
Throughout its early years, Yves Saint Laurent was owned and operated by Saint Laurent himself, but over time, the brand faced financial difficulties. This eventually led to changes in ownership, eventually culminating in the brand's acquisition by Kering.
Who Owns Yves Saint Laurent?
The current owner of Yves Saint Laurent is Kering, a global luxury goods conglomerate based in Paris. Kering, originally known as Pinault-Printemps-Redoute (PPR), is one of the largest players in the luxury industry, with a diverse portfolio that includes high-end brands like Gucci, Balenciaga, Alexander McQueen, and, of course, Yves Saint Laurent.
Kering's Acquisition of Yves Saint Laurent
The story of Kering's acquisition of Yves Saint Laurent dates back to 1999. That year, the French conglomerate Pinault-Printemps-Redoute (PPR), led by François Pinault, acquired Yves Saint Laurent’s parent company, Yves Saint Laurent SA. At that time, the fashion house was experiencing financial challenges, but PPR saw potential in the brand’s storied legacy and sought to revitalize it.
PPR, which had already been involved in the luxury goods sector, was keen to expand its portfolio of prestigious brands. With the acquisition of Yves Saint Laurent, PPR took control of one of the most respected names in haute couture. The move proved to be a pivotal moment in both the history of Yves Saint Laurent and PPR itself.
From PPR to Kering
In 2013, PPR rebranded itself as Kering, signaling a shift in its business strategy towards luxury and sustainability. Kering’s acquisition of Yves Saint Laurent, combined with its ownership of other high-end brands like Gucci, Bottega Veneta, and Balenciaga, cemented its position as one of the most influential conglomerates in the luxury fashion industry.
Under Kering's ownership, Yves Saint Laurent has flourished, becoming one of the top performers in the luxury sector. The brand's revenue has skyrocketed, and in 2021, Yves Saint Laurent generated more than €2 billion in sales. This success has been attributed to Kering’s strategic management, its focus on innovation, and its ability to maintain Yves Saint Laurent’s heritage while also pushing the brand forward into the modern fashion world.
Yves Saint Laurent’s Financial Success Under Kering
When Kering first acquired Yves Saint Laurent, the brand was struggling financially. However, over the years, the conglomerate implemented various strategies to reinvigorate the brand and restore its profitability. Key to Yves Saint Laurent’s success under Kering’s ownership has been its ability to modernize while remaining true to the creative vision of Yves Saint Laurent himself.
who owns ysl Jul 1, 2014
who owns ysl - yves Saint Laurent owner
